Insights

September 2, 2024

Mother Nature loves testing prototypes. Is She running a similar methodology to that used to populate SaaS ecosystems?

July 9, 2024

Could reframing our reasons for getting up in the morning be key to a fulfilling life?

July 4, 2024

Could newly explored sex-differences in how we encode risk and reward explain why women just don’t get excited about sports betting?

July 2, 2024

Why can’t we just tell our brains to focus on what we want? We probably wouldn’t be here without our distractablity.

June 28, 2024

Our brains aren’t designed to scroll lots of text. Let’s give our users a clear path to their purpose to keep them engaged.