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The brain hack that Papa John’s, Five Guys and Manchester United use to keep you coming back
Reward prediction error or how optimism makes us easy marks
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WEIRD tales and other be-sci horrors
Why results that don’t account for excessive weird should make all of us nervous
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Why don’t women bet on sports? Some insights from Drake and my gran
Is evolution to blame for the gender disparity in sports betting?
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The benefits of ignoring what our customers say
They might not always admit it, but often our customers don’t have any more idea of what they want than we do.
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Colour theory and how evolution shaped it
How the quirks of our colour perception provided the foundation for civilisation
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1,001 behavioural insights 