Insights

February 17, 2025

We all experience love differently. Could variation in our brains’ dominant neurotransmitters also lead to more diversity in the online experience?

December 10, 2024

In the past, written text might only be understood by a select few. But that doesn’t mean the collective experience was lesser. Just… different.

October 16, 2024

The principles of mass-market storytelling have plenty to teach us about making user-friendly flows

October 7, 2024

Are people who read fiction a bit different? Studies suggest they might make better colleagues.

October 3, 2024

Even more from Nature magazine’s best of 2023 behavioural science papers.