Insights

Best of 2023, part 1: Did Russia lose it for Hillary in 2016? Anxiety and emotional control, and more.

October 1, 2024

Nature magazine has helpfully listed their top behavioural science papers of 2023. Here we take a look at the ones with the most application to SaaS product design.
How did we evolve to enjoy alcohol?

September 27, 2024

Fast food, with it’s evolutionary drive triggering fat and salt content, is tailor-made to satisfy our primitive reward centres. But how did alcohol get its hooks into us?
What FBI hostage negotiators can teach us about tone of voice

September 25, 2024

Is your brand’s ‘body language’ on message with your text and user flows?
Why Reggae Reggae Sauce is more layered than we give it credit for

September 23, 2024

Great brands fizz with personality. Here’s how a dialectical approach to understanding brands in context can help us understand them better.
VAR isn’t a football issue. It’s an ethical one.

September 19, 2024

Psychology in the 20th century showed us there’s a lot we can learn about people when they don’t feel responsible for their decisions. Now football is confirming these results on a grand stage.